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Perhaps no other issue today is as confronting as our warming earth. In the past few years alone, we have seen major environmental crises and global protests, from the fires in Australia to the Amazonian fires in Brazil. Yet, whilst scientists double down on shocking figures, many of us fail to move beyond environmental sympathising to action.
In How to Talk About Climate Change In a Way That Makes a Difference, social researcher Rebecca Huntley addresses the social and psychological factors that underpin how we respond to climate change so we can better persuade people to act. Whether you're already alarmed and engaged with the issue, concerned but disengaged, a passive skeptic or an active denier, understanding our emotional reactions to climate change - why it makes us anxious, fearful, angry or detached - is critical to coping on an individual level and convincing each other to act.
How To Talk About Climate Change is about understanding why people who aren't like you feel the way they do and learning to talk to them effectively. What we need are thousands - millions - of everyday conversations about the climate to enlarge the ranks of the concerned, engage the disengaged and persuade the cautious of the need for action.
This is a must-read for anybody who wants to find their own motivation for change, or for those looking to understand how to motivate others into action.
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Everything we do starts with why
We believe in building better
just ask