Laundry Day Eau de Parfum is a crisp, sun-filled citrus.

Inspired by the energy of spring – that evocative time of year when windows are flung open to let the outside back in, the scent of fresh grass fills the air, and laundry can be hung outside to dry. The scent of freshly cut grass and aldehydes – an accord reminiscent of fresh laundry, crisply opens the fragrance. Citrus and passionfruit heart notes brighten the scent, creating a juicy centre. Vetiver offers a cool and woody dry down, that lasts on the skin throughout the day. This balanced blend of fresh, green citrus is perfect to welcome the spring, or call to mind its optimism.

We believe nothing is more important than what’s inside the bottle. We subvert the misconception that natural ingredients aren’t enough. The very original perfumery palette, nature provides everything our Master Perfumers and innovative scientists need to create distinct, sophisticated modern perfume, surpassing petrochemical-derived synthetics.

Our fragrances are made from natural, plant-derived ingredients that are readily biodegradable in our ecosystem. All of our products are vegan and cruelty free with all ingredients ethically sourced. We believe in complete ingredient transparency and provide a full list of ingredients in all our fragrances here.